Canadian Cancer Society in Saskatchewan (CCSK) has overcome the odds by taking a long-term view and making strong and engaging relationships with its supporters a key priority. This success is due to a new Omni-Channel Engagement Centre with technology from NewVoiceMedia and Salesforce®. This engagement centre led to a 30% uplift in participant retention and 70% increase in pledge numbers with an overall increase in fundraising of 225%. The functionality provided by NewVoiceMedia in the creation of the engagement centre included benefits such as:
- Easy to use and configure
- Unlimited scale and flexibility for changing demand
- Real-time reporting and tracking to improve customer service
It was quicker than I expected...and NewVoiceMedia presented us with all sorts of options which enabled us to do things we hadn't previously thought about.