Understanding multi-channel experiences
Technologists frame the challenge as a move from multi-channel to cross-channel. Those in retail talk about omni-channel competency. Meanwhile the customer experience professions discuss mapping the customer journey whilst service organizations ponder the value of ‘customer effort’.
The truth is this is all based on a change in customer behaviour, the shift to digital. This has given rise to a game changing leap in terms of expectations from customers around convenience, choice, reliability and speed.
Download this whitepaper to find out:
- How to give your customers choice and consistency
- Why a universal or unified queue could make the difference for you and your business
- Which channels are most used by your customers and how to accommodate
Get your download
Simply enter your details into the form below to receive your download. All fields marked with * are required.