Exponential-e transforms sales operation with cloud technology from NewVoiceMedia
NewVoiceMedia, a leading global provider of cloud technology which helps businesses sell more, serve better and grow faster, today announced that Exponential-e has chosen its ContactWorld for Sales solution to transform its sales operation. Since deployment, the fast-growing British cloud and connectivity pioneer, has boosted its conversion rates, while improving efficiencies across the business.
Boasting over 12 years of double-digit revenue growth, Exponential-e has been recognised as one of the best performing privately owned technology businesses. It supports customers to drive innovation through mobility and shared services, while resolving challenges in achieving business agility security and continuity. To maintain its position at the forefront of the industry, the company selected NewVoiceMedia as a partner to boost the success of its sales function.
Exponential-e runs an annual sales academy to hire ambitious, industrious and aspirational people looking to forge a career in sales. It runs for eight weeks and is designed to equip employees with new tactics and strategies to bolster Exponential-e’s future success. As part of its efforts to boost performance, sales staff are now using the ContactWorld for Sales solution to help them interact with prospects through its integration with Salesforce.
Using the 'click-to-dial' functionality, staff can now make calls directly from within Salesforce. Customer records are then automatically updated to leave a complete history of interactions, and a facility helps create follow-up activities so that no lead is lost. Inbound calls are dynamically routed to the appropriate team member based on information held in the database and the company can prioritise calls from key customers or prospects to improve handling time and customer satisfaction.
Chris Yerrill, Academy Sales Manager at Exponential-e, comments, “ContactWorld for Sales has had a huge impact on our business. With rich functionality, including ‘click-to-dial’, team productivity has improved significantly – saving employees four hours per day. It has also enabled us to deliver an optimised sales service which will help us to maintain our impressive client referenceability, alongside increasing sales conversions”.
The robust cloud environment delivered by ContactWorld also supports the sales team to improve KPIs. By monitoring and delivering data on individual performance, executives can develop a dynamic picture of the overall pipeline and sales performance. This includes a breakdown of data on number of calls made, length of conversations, conversions to meetings and eventual conversions – all tracked using Salesforce dashboards.
Additionally, NewVoiceMedia has been particularly important in promoting the development and training of academy staff. By enabling call recordings, teams can instantly access and replay conversations to learn from their experiences and receive coaching on how to deliver consistent and effective customer service.
Jonathan Gale, CEO of NewVoiceMedia, comments, “We are incredibly proud to have helped the company increase its conversion rates and improve its business efficiencies. Our cloud technology is attracting high-growth organisations like Exponential-e as we are relentlessly committed to driving innovation that is revolutionising the way they connect with their customers and prospects, and growing their business with improved productivity and greater customer advocacy”.