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Jonathan Gale, NewVoiceMediaThe most successful businesses have one thing in common – amazing customer service! And if you follow us on Twitter, you may have noticed some of the legendary customer service quotes we’ve been posting.

Here's a collection of 20 of the best quotes that you may find useful and inspiring:

  • “Do what you do so well that they will want to see it again and bring their friends” - Walt Disney

  • “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better” - Jeff Bezos, CEO,

  • “There is only one boss. The customer. And he can fire everybody in the company from the chairman down, simply by spending his money somewhere else” - Sam Walton, Founder of Wal-Mart

  • “Unless you have 100% customer satisfaction…you must improve” - Horst Schulz, CEO, Starbucks

  • “Service, in short, is not what you do, but who you are. It is a way of living that you need to bring to everything you do, if you are to bring it to your customer interactions” - Betsy Sanders

  • “Customers today want the very most and the very best for the very least amount of money, and on the best terms. Only the individuals and companies that provide absolutely excellent products and services at absolutely excellent prices will survive” - Brian Tracy                                                                                                                                                                           

  • “Merely satisfying customers will not be enough to earn their loyalty. Instead, they must experience exceptional service worthy of their repeat business and referral. Understand the factors that drive this customer revolution” - Rick Tate                                                                                                                                                                                                   

  • “The customer’s perception is your reality” - Kate Zabriskie, author of: Customer Service Excellence: How to Deliver Value to Today’s Busy Customer                                                                                                                                                                          

  • “The longer you wait, the harder it is to produce outstanding customer service” - William H. Davidow

  • “Profit in business comes from repeat customers; customers that boast about your product and service, and that bring friends with them” - W. Edwards Deming

  • “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends” - Jeff Bezos, CEO,

  • “Good customer service costs less than bad customer service” - Sally Gronow, Welsh Water

  • “Your most unhappy customers are your greatest source of learning” - Bill Gates

  • “The purpose of a business is to create a customer who creates customers” - Shiv Singh

  • “It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages” - Henry Ford

  • “The customer experience is the next competitive battleground” - Jerry Gregoire, CIO, Dell Computers

  • “Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong” - Donald Porter, British Airways

  • “There is a spiritual aspect to our lives – when we give we receive – when a business does something good for somebody, that somebody feels good about them!” - Ben Cohen, Ben & Jerry’s                                                                                                                                                                   

  • “The more you engage with customers the clearer things become and the easier it is to determine what you should be doing” - John Russell, Harley Davidson                                                                                                                                  

  • “Being on par in terms of price and quality only gets you into the game. Service wins the game” - Tony Allesandra

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About Nicola Brookes

Nicola is corporate communications director at NewVoiceMedia. She will mostly blog about customer service, industry news, events and company updates. Follow Nicola on Twitter at

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