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Research from NewVoiceMedia provides a compelling insight into a US and UK prospect’s view of B2B sales practices, revealing that on average, just 14 percent are completely satisfied with approaches they’ve received. In fact, nearly a quarter of US prospects claim to be 'completely dissatisfied' with contact they've had from sales reps (11% in UK.)

And with findings uncovering that more than half of sales calls are poorly researched, the study exposes the huge disparity between a prospect’s requirements and the behaviors and techniques used by sales reps throughout both regions.

Check out our gifographic for all the findings at a glance, and then download our research report for a detailed analysis and discover the best practices of top performing sales professionals.

Final Gifographic

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About Nicola Brookes

Nicola is RVP Corporate Communications at NewVoiceMedia. She will mostly blog about customer service, industry news, events and company updates. Follow Nicola on Twitter at

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