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New research from IDC has shown that Salesforce and its ecosystem of partners and customers – spurred by the transformative power of the cloud – is having a profound impact on local economies around the world. By the end of 2018, the global market intelligence firm predicts that Salesforce’s ecosystem will have created an incredible $272 billion in positive GDP impact, and more than a million directly-enabled jobs worldwide.

A further 1.5 million indirect (or induced) jobs can also be expected thanks to increased customer revenue driving additional employment in supply and distribution chains. Sixty percent of jobs will be created in emerging markets where labor costs are low, while The United States will reap more than half of the global financial gain from the Salesforce ecosystem, followed by the UK and Japan.

Salesforce’s white paper states that "one of the reasons cloud computing is growing seven times faster than the overall IT industry is because of the quick return on investment it can offer." The average payback for a Salesforce investment is around 13 months, and over a four-year period, the ROI can be five times the original investment.

“Sixty percent of customers using cloud computing report that the largest benefits come from increased revenue driven by the addition of new customers, as well as improvement in customer retention,” the report continues.

It also adds that, “IDC has been tracking and predicting the impact of cloud computing on local economies since 2009. That research, along with research by other academics, shows that cloud computing's economic impact is much larger than just the efficiencies it can bring to an IT organization¹.”

This report closely follows our own research, through which we revealed that the world’s most successful businesses are exploiting the power of the cloud. NewVoiceMedia’s customers are growing at 13 times the international average, having increased revenues by an average of 44 percent in the last financial year, compared with global economic growth of 3.5 percent.

Every silver lining has a cloud – and while this phrase is usually the other way round, this arrangement best describes cloud computing for businesses. Today if a business is growing, there’s usually a scalable, flexible and reliable cloud platform behind it. After all, the ability to communicate effectively is vital, and cloud technology enables organizations to connect with customers and prospects worldwide wherever they are, while helping them accelerate growth with improved efficiency, reduced churn and greater customer advocacy.

Read Salesforce’s whitepaper here, and check out the infographic below to see the impact of the Salesforce ecosystem. (Click to enlarge.)


¹See the IDC study prepared for the European Union entitled Uptake of Cloud in Europe (

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About Tim Pickard

Tim joined NewVoiceMedia in July 2011 with over 20 years' experience as a leader in the IT industry. He served as VP and board member of RSA Security's international business for seven years where he ran marketing in EMEA, Asia Pacific and Japan. He spent two years as Chief Marketing Officer for SaaS/Cloud-based email management provider Mimecast.

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