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AppExchange Birthday

When Marc Benioff dreamed-up the AppExchange, he must have known how transformational it would be for the Salesforce ecosystem. The plug-and-play apps took an amazing stand-alone environment and facilitated even greater ingenuity. Like the world’s best Lego kit, the AppExchange has spent the past 10 years allowing customers to snap brilliant products onto the platform. The end result? An amazing world of sales, service and marketing!

For NewVoiceMedia, the AppExchange has been revolutionary. We’ve lived on there for almost six years, listed as Cloud CTI Solutions for Contact Center & Inside Sales Teams with a 5/5 rating, and during that time we’ve risen to the top in our market. We are now ranked the world’s 44th Top Cloud Service Provider, and are recognized as one of the fastest growing startups in the world.

Because of our seamless integration to Salesforce, our customers have benefited from fast deployment and complete cost efficiencies; no need for downloads or plug-ins. ContactWorld, NewVoiceMedia’s CTI solution, brings new features to the Salesforce environment such as click-to-dial function and call tracking metrics. The app marries phone functionality with the Salesforce CRM platform, allowing users to make and record calls, track leads, contacts, accounts and/or cases, and ensure a complete record of every customer interaction. Everything is delivered through a secure internet connection, with no complex hardware or software to install and run, so risk is much lower than an on-premise solution – and you only pay for the licenses you actually use.

Overall, we are delivering a revolutionary product to sales and service organizations, and we couldn’t do so without the Salesforce platform. The AppExchange is an online bazaar of enthusiastic sales and service professionals looking for the best tools for every possible environment.

We and hundreds of other vendors now have a place to openly serve the Salesforce community. The AppExchange has sparked limitless innovation, which will continue to evolve the world of sales and service.

For the past 10 years, the AppExchange has provided a channel for further business growth and success. We look forward to many more years of shared prosperity.

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About Tim Pickard

Tim joined NewVoiceMedia in July 2011 with over 20 years' experience as a leader in the IT industry. He served as VP and board member of RSA Security's international business for seven years where he ran marketing in EMEA, Asia Pacific and Japan. He spent two years as Chief Marketing Officer for SaaS/Cloud-based email management provider Mimecast.

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