4 KEY GDPR CHALLENGES BUSINESS ARE FACING
Communicate what personal data you hold on individuals
GDPR regulations means individuals can now request a copy of any data that is held about them. This means companies not only need to know where that data is being held but they need to easily be able to access it and communicate back to the customer.
The GDPR introduces a right for individuals to be forgotten
Under GDPR individuals have the right to have personal data erased in certain circumstances. This is also known as the ‘right to be forgotten’.
An individual can make a request for erasure verbally or in writing and it can also be made to any part of your organization. This presents a challenge as any one of your employees could receive a valid request.
Consent must involve a clear affirmative action (an opt-in)
The GDPR is clear - an indication of consent must be unambiguous and involve a clear affirmative action (an opt-in). So sales team need to be sure they only call those individuals who have expressly agreed to be contacted by phone, not only that but clear records must be kept to demonstrate consent.
To use call recording you will need to have explicit consent
Call recording is classified as a form of ‘data processing’, as it can include name and addresses, and personal information, as such it also falls under the GDPR rules. Businesses who use call recording will need to have explicit consent for such a practice will need to be given.
HOW WE'VE HELPED...
We helped Six Pack Abs achieve a 500% growth in sales with our technology at the core of its sales engine. Our contact centre solution helps SPA, help people get their perfect six pack.
"Before, we were manually dialling, taking at least five seconds to dial a number. It doesn’t sound like a long time but when you multiply that by 20 guys over 12 hours a day, it really adds up. Click-to-dial is much more efficient."