Leading cloud contact centre vendor NewVoiceMedia has announced its partnership with Content Intelligence platform, idio. The collaboration, revealed at the Festival of Marketing in London today, will maximise organisations' data-driven insights, enabling sales, marketing and service professionals to offer an even more personalised experience and drive increased engagement and conversion.
Through the partnership, sales reps will benefit from a seamlessly integrated single platform that combines the power of NewVoiceMedia, idio's personalised content marketing solution and Salesforce, equipping them with an unparalleled level of insight, dynamic contact routing and content recommendations tailored to every prospect.
idio is at the forefront of a rapidly growing market, with content marketing voted the top priority for digital marketers in the UK1 and IDC forecasting that marketing automation software will grow from a $2.8 billion market in 2011 to $4.8 billion in 2015. Furthermore, with 42% of sales reps reporting that they do not have the right information before making a sales call2, it is now more critical than ever that sales and marketing leaders benefit from real-time visibility of every interaction.
The partnership will enhance NewVoiceMedia's true cloud contact centre and omni-channel communications solutions, now adopted by more than 300 customers spanning 116 countries and six continents. NewVoiceMedia's ContactWorld technology maximises the wealth of historical data the company holds on customers and prospects in Salesforce to enable them to deliver a personalised and unique customer experience and drive a more effective sales and marketing team, while ensuring complete flexibility, scalability and reliability. Every interaction is automatically recorded in Salesforce, providing instant visibility on the complete customer journey.
Jonathan Gale, CEO of NewVoiceMedia, comments, "We're delighted to announce our partnership with idio, which will turn real-time marketing insight into sales and service intelligence. In a crowded marketplace, being able to engage your leads intelligently through relevant, personalised conversations is the critical differentiator. With NewVoiceMedia and idio, customers benefit from the power of content intelligence with a scalable on-demand contact centre within a true cloud environment, enabling them to move leads from click, to call, to conversion".
Edward Barrow, CEO of idio, said: "We are excited to be collaborating with NewVoiceMedia and helping shape the future of business communications. Marketers face huge challenges in capturing and maximising real-time data across offline and online channels. This partnership turns idio's unique and predictive insight of customers and prospects into sales intelligence that can be used to improve contact centre engagement and conversion".
1Econsultancy, Digital Shift Q1 2013: Actionable insight into the key digital marketing trends
2 Lattice Engines/CSO Insights Report 2013