NewVoiceMedia has raised £4m in venture capital funding from Eden Ventures and Notion Capital, demonstrating a strong business model despite the economic climate. The funding will enable the company to further develop its cloud-based contact centre solution, and take it to market on a global level.

NewVoiceMedia's ContactWorld solution offers sophisticated contact centre technology at a fraction of the cost of traditional models. Its customers include Parcelforce Worldwide and Wokingham Council as well as a large number of smaller businesses that wouldn't be able to afford a traditional call centre solution.

The Basingstoke-based company was founded in 2000 by Ashley Unitt and Richard Pickering. Under the stewardship of CEO Jonathan Grant, who bought into the business in 2005, it has become profitable and serves more than 300 global customers in 11 countries. Fergus Gloster, former vice-president of and founder of the EMEA operation, sits on the board as a non-executive director.

"Buying a traditional customer contact centre is a nightmare - hugely complicated and expensive," says Mark Farmer, co-founder of Eden Ventures. "NewVoiceMedia's cloud-based model simplifies this enormously and makes the capability accessible for smaller businesses, representing a massive global opportunity. It has the potential to utterly disrupt the market."

"There is an unstoppable shift in terms of the way businesses consume technology away from on-premise hardware and software and towards applications hosted over the Internet, that enable business to get up and running quickly and easily for a fixed monthly cost," says Chris Tottman, founding partner at Notion Capital, a new investment fund for Internet-based services. 
"The team has the economic and strategic confidence to compete against both large traditional vendors such as Avaya and Nortel, as well as emerging hosted competitors," Tottman adds.

"According to DMG, software-as-a-service seats account for just two or three per cent of the contact centre market. By 2011, they will account for 30 to 35 per cent," adds Jonathan Grant, CEO at NewVoiceMedia. "We are poised to take full advantage of that potential, thanks to a great team and the support of Eden Ventures and Notion Capital."

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