When Salesforce debuted Dreamforce 18 years ago, it was a quaint, little event with a few hundred attendees and the feel of a small community. Today, if every man, woman and child in Sioux Falls, South Dakota was dropped into the Moscone Convention Center in San Francisco for a week, they’d still be a few thousand people shy of the 175,000 expected to attend this year’s Dreamforce.

That means that exploring Dreamforce is a lot like exploring a new city – and that’s something that’s not easy to do without some preparation and some advice. Without it, to paraphrase Yogi Berra, there’s so much stuff there you can’t find anything. And since attending this show requires an investment in time and money, you need to get the most out of it. This guide will help you develop a plan to gain the most from the event while avoiding the frustrating pitfalls.

Start now – chapter 1

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