The General Data Protection Regulation (GDPR) which came into place 25th May 2018 seeks to give people more control over how organizations use their data, and for organizations that fail to comply with the rules, and for those that suffer data breaches there are hefty fines.

Let’s look at how NewVoiceMedia solutions can help with your GDPR compliance.

Download our solutions guide to understand how NewVoiceMedia can help you with some of the key challenges

4 key GDPR challenges business are facing

Communicate what personal data you hold on individuals

GDPR regulations means individuals can now request a copy of any data that is held about them. This means companies not only need to know where that data is being held but they need to easily be able to access it and communicate back to the customer.

Find out more about the NVM integration with Salesforce NVM for Sales NVM for Service

The GDPR introduces a right for individuals to be forgotten

Under GDPR individuals have the right to have personal data erased in certain circumstances. This is also known as the ‘right to be forgotten’.

An individual can make a request for erasure verbally or in writing and it can also be made to any part of your organization. This presents a challenge as any one of your employees could receive a valid request.

Find out more about the NVM integration with Salesforce NVM for Sales NVM for Service

Consent must involve a clear affirmative action (an opt-in)

The GDPR is clear - an indication of consent must be unambiguous and involve a clear affirmative action (an opt-in). So sales team need to be sure they only call those individuals who have expressly agreed to be contacted by phone, not only that but clear records must be kept to demonstrate consent.

NVMs IVR NVMs Dialer

To use call recording you will need to have explicit consent

Call recording is classified as a form of ‘data processing’, as it can include name and addresses, and personal information, as such it also falls under the GDPR rules. Businesses who use call recording will need to have explicit consent for such a practice will need to be given.

Further information about Conversation Analyzer


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We helped Six Pack Abs achieve a 500% growth in sales with our technology at the core of its sales engine. Our contact centre solution helps SPA, help people get their perfect six pack.

Learn how Six Pack Ab’s benefited from Conversation Analyzer

"Before, we were manually dialling, taking at least five seconds to dial a number. It doesn’t sound like a long time but when you multiply that by 20 guys over 12 hours a day, it really adds up. Click-to-dial is much more efficient."

General Sales Manager, SPA

If you want to learn more about NewVoiceMedia can support you with GDPR compliance please speak to your account manager or contact us.

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