Customer service is the new front line of business. Victory in this department leads to reduced customer churn and improved brand recognition, but defeat results in public humiliation across social media and raised marketing budgets to attract new customers.
With so much at stake it is important to get service right. The problem is with so much pressure and competition it can be tempting to resort to convention, sometimes with disastrous effects.
Download our ebook to find out:
- Why the customer isn’t always right
- Why being above average isn’t necessarily a good thing
- Why you shouldn’t always exceed customer expectations