While today many customers still leverage traditional forms of communication, such as email and phone for customer service, over 25% of Gen Y and millennials believe social media is the most effective means for an urgent issue resolution.
This growing shift has quickly brought service and marketing together as one team and one brand.
In this insight find out:
- Why a socially aware customer service team is critical
- How social should be embraced as an opportunity to add value
- The 6 steps to a socially engaged customer service center