According to LinkedIn (as of July 2013) there are 377,213 people in the UK with the phrase 'customer experience' either in their job title or primary description of themselves. A pretty good indicator organizations feel the need to invest in this competency.
The implied commercial gain has clearly excited organisations looking for an edge over competitors. In a study conducted by Bruce Temkin asking what executive teams would describe their customer experience goal to be over the coming 3 years, 59% expressed a desire to have built an industry leadership position.
Dowload this whitepaper to find out:
- Why personalization could be the key differentiator in customer service
- How to deliver personalization and make it work
- How dynamic use of customer data is delivering exceptional customer experience