In today’s business environment, customers communicate with you across a broad range of channels. But the customer only has one agenda; their own. The fact that it may be across multiple channels is not important to them.
This is one of the biggest challenges facing businesses. How to accommodate the freedom of choice whilst maintaining contextual understanding behind each interaction, and then delivering what your customer wants simply.
Download this whitepaper to find out:
- Which channels are most popular with customers
- What makes customers switch
- How to embrace your customers’ platform of choice