Making customer engagement a winning strategy

Making customer engagement a winning strategy

Long winded, complicated and often infuriating, contact center interaction can be an exercise in self-control. Customer services are the front line and bear the brunt of this frustration.

Customer effort is a strategic theme and context for new initiatives across the contact center – some you may already have implemented, others you may be thinking about. It is bringing everything into alignment, and helping teams focus on a common goal.

Download this whitepaper to find out:

  • Why the customer effort is revolutionizing processes
  • How to be proactive when servicing your customers
  • Why personalization is the next big thing in the contact centre

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