The CRM has often been seen as a burden for sales teams, something useful for management but delivers little value to them. As a result, users have typically been reluctant to engage with the system and organisations have failed to realise the true potential of their Salesforce investment.
However, a well-implemented CRM system working in conjunction with a highly engaged sales team delivers many benefits for them and management. The secret lies in getting the adoption you need.
Download our whitepaper to find out:
- How to successfully build out a vision plan for your use of Salesforce
- Which metrics and success strategies to measure and document
- Why it is important to encourage collaborating, sharing and reporting