Customer experience: making it personal
According to LinkedIn (as of July 2013) there are 377,213 people in the UK with the phrase 'customer experience' either in their job title or primary description of themselves. A pretty good indicator organisations feel the need to invest in this competency.
The implied commercial gain has clearly excited organisations looking for an edge over competitors. In a study conducted by Bruce Temkin asking what executive teams would describe their customer experience goal to be over the coming 3 years, 59% expressed a desire to have built an industry leadership position.
Dowload this whitepaper to find out:
- Why personalisation could be the key differentiator in customer service
- How to deliver personalisation and make it work
- How dynamic use of customer data is delivering exceptional customer experience
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