A nation of serial switchers: an Australian report

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A nation of serial switchers: an Australian report

Great customer service pays divdends. Our research into the customer service industry in Australia reveals an interesting and compelling view of the consequences of poor customer service.

You often hear that it costs as much as 5 times more to acquire a new customer than it does to keep an existing one, but have you ever heard exactly how much that customer churn could really be costing you and other Australian businesses?

Download our research to find out:

  • Exactly how much Australian businesses lose each year
  • What percentage of us would buy from a competitor due to poor service
  • How long you have to answer the phone before you lose a customer 

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