Tactics for personalised customer experience
One of the ‘holy grails’ of customer experience management is the ability to offer a carefully designed and customised experience. The challenge, however, is making this a scalable model to factor in all possible customer journeys.
The world of ‘big data’ is helping organisations piece together those customer journeys to some degree. But it isn’t the missing piece in the jigsaw and can often leave companies overwhelmed with data and unable to offer a personalised service.
Download this whitepaper to find out:
- How tightly coupled telephony and CRM platform opens new possibilities
- How personalisation stimulates positive behaviours
- How to anticipate customer problems and proactively solve them
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