Why digital customer service threatens a total makeover for call centres

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Why digital customer service threatens a total makeover for call centres

Ever wondered what the overall impact of digital customer service is on traditional call centres? As the customer becomes more empowered and engaged through the proliferation of digital technology, companies need to adapt faster to accommodate their increased expectations.

In this whitepaper we explore how digital customer service acts as a real time and customer driven style of service provision, and how this behaviour is forcing a cross-silo cross channel model.

Download this whitepaper to find out:

  • How increasing customer familiarity with social is a recipe for success
  • How customer behaviour shapes the contact centre of the future
  • How customer service will never be a static entity again

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