Within five years call centres will be run by marketing

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Within five years call centres will be run by marketing

Another five years of breakthrough technologies fuelling digitally empowered consumers and brands will have taken us to a new ‘normal’. A likely result of everyone getting much smarter is deep organisational alignment replacing the silos of today.

All customer facing functions will then operate under a single plan, and as the richest and most influential budget holder, marketing will take command. Of course the future remains unknown until it arrives but this whitepaper will explore this possibility.

Download this whitepaper to find out:

  • How the consumer is evolving rapidly, and what it could mean for your business
  • How organisations will have to remodel to deliver what customers really want
  • How to measure the ROI of customer experience

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