Long winded, complicated and often infuriating, contact centre interaction can be an exercise in self-control. Customer services are the front line and bear the brunt of this frustration.
Customer effort is a strategic theme and context for new initiatives across the contact centre – some you may already have implemented, others you may be thinking about. It is bringing everything into alignment, and helping teams focus on a common goal.
Download this whitepaper to find out:
- Why the customer effort is revolutionising processes
- How to be proactive when servicing your customers
- Why personalisation is the next big thing in the contact centre